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Autoplay has got to be one of the best moves Facebook could have made.
Video content undoubtedly gets the most attention on Facebook, this isn't just because videos are really eye catching, it's because Facebook made changes to its algorithm so that videos were more heavily featured, and since the tweak, more than 4 billion video views have been averaged each and every day.
This is great for businesses of all sizes especially small businesses, this is because suddenly the production and distribution of video content have become much easier and inexpensive.
So how can your small business leverage the power of Facebook video content? Read on to learn our top 3 tips for getting the most out of Facebook videos.
1. A great call to action
During 2014 Facebook introduced its call to action feature, it was developed to help convert passive viewers into converting customers, they did this by allowing businesses to be able to redirect visitors to a web page once visitor had finished playing the video. The best thing about Facebooks call to action feature is unlike their advertising platform your CTAs do not cost you a penny (Yet!).
Try and use the emotional captivity of your videos content to try and manipulate your viewers into those all importantly converted customers, make sure you design your landing page well, the way you design these pages are so important, you can read our article on creating better landing pages to find out more about this.
Great examples for your landing pages could be to download an app, register for an event or signup for a newsletter, whatever you want them to do on the landing page, just make sure that the user journey is simple and stress-free.
2. Make sure you measure
Measuring your videos performance is key, understanding what was successful and what was not is so important.
Facebook has its own video analytics tool; it allows you to see which of your videos are performing well, what type of levels of engagement they have and what the reach of your video content is. There are plenty of data points for you to analyse such as views, audience retention, and average view duration, so it shouldn't take long for you to work out what is working and what is not.
3. Make it autoplay
When Facebook introduced the autoplay feature back in 2013 there was a 58% increase in user engagement. Facebook bases a view on a user watching at the very minimum three seconds. This means you have three seconds within which to capture the user's attention, these first three seconds are crucial, so keep the following in mind when creating your videos:
- As videos play silently until the user taps them, try and get your message across visually.
- Keep it short and simple, don't try to overcomplicate it.
- Try starting your video off with text to grab the users attention.
- Make sure it ticks the boxes for your targeted user demographics.
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