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Many businesses just don't know where to start when it comes to web analytics, many think that just implementing Google Analytics is enough, but to be honest it's really only just the start.
The following 4 types of data will help you to gain a greater understanding and insight into your digital assets:
1. Click data
This is the data you collect from systems like Google Analytics. Click data is the base data, sometimes also referred to as foundation data.
The click data you collect will become the foundation point for your web analysis work, it will offer you the aggregated information you need to help improve your website.
2. eCommerce data
You can get your eCommerce data also from tools like Google Analytics., it deals with each and every transaction that happens on your site, many of the eCommerce transaction processing platforms also offer some abilities to analyse transactional data.
3. Web log data
Many businesses overlook the power of weblogs, whilst Google Analytics deals with aggregated data your weblogs deal with each and every one your visitor's interactions on your site.
Your weblog data can be huge, it can be difficult to analyse and visualise, but if you do use it you won't be sorry, you will be able to unlock a wealth of information and insight, here at Digitally Limited we can help you unlock the insights contained within your weblog data.
4. Competitive intelligence
Understanding what your competitors are doing online will help you to not only make smart data-informed decisions but will also help you develop your marketing strategy.
Competitive intelligence (also known as CI) can be tricky and there is a whole host of solutions out there at varying degrees of price, getting the low down on your competitors is a must in this competitive digital world.
Where Digitally Limited can help
Here at Digitally we offer a variety of services centered around the use of data, our services range from basic Google Analytics work to complete competitive intelligence solutions, why not check out how Digitally can help you take your data to the next level on our website or check out the services we offer and don't forget to get in touch with Digitally today.
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