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Whether you're a startup or a small business it's more than likely you have a limited budget for promoting your business, this means you need to be very clever and strategic in how you utilise your limited budget.
No matter what your budget is, we know that the following five tips can be affordable for any new or existing business.
1. Use social media to increase your reach
We all see companies interacting with customers and potential customers everyday on platforms such as Twitter, LinkedIn and Facebook, they may be using paid ads or seem to be spending a large quantity of resource on these social channels and you are probably thinking how can I possibly compete? Well just because they are devoting a lot of resource to social media it doesn't mean they are doing it right.
Businesses that just push sales pitches at you on social media are boring, make sure you have variety in your social media channels, don't make it just about sales, include relevant industry content and try and nuture a community, remember social media is about conversations not broadcasts.
2. Avoid purchasing traffic and followers
I can't begin to express how important it is to not buy traffic or followers, it can be so detrimental to you being seen as an authoritative figure in your chosen field.
Links that point back to our website (backlinks) are one of the biggest influencing factors used to determine your SEO score. You may be thinking, so if backlinks are important why would I not purchase these links, the more the merrier right?
Well Google views each link to your site as a vote of confidence, the more links the more confident Google feels that your content is credible, if you were to purchase these lnks you may get away with it in the short term, you may climb through he rankings, but believe me Google will catch up with you and peanalise you.
Why not focus on building relationships with authoratative sites, try reaching out to the blogger community or share content with social media influencers.
3. Give Instagram a go
The majority of businesses are active on the main social media channels such as Twitter, LinkedIn and Facebook but few have made the leap over into Instagram, and thats a big mistake.
If you have products to sell Instagram can be a very lucrative social channel for your business to be on. Did you know Instagram has over 300 million registered users?
If you're a B2B company like us here at Digitally Limited you can also use it to create an emotional connection with both exisiting and poential customers, we've even see it used as a recruitment tool in the past.
4. Get the right domain
Making sure you get the right domain name is really important, and now with the new top level domains (TLDs) it's even easier, now there has been a crazy rumour going round that Google doesn't like the new TLD's and even penalises them, but that quite frankly is not true there is no reason you should not consider purchasing .london, .market or .florist. The best part is these new TLD's can be even cheaper than the standard domains you may of considered purchasing.
5. Build yourself a website
With all of the new WYSIWYG (what you see is what you get) site builders it has never been easier to build your own professional looking website.
Why not try our recommended site builder tool Rocketspark, they are great for small businesses and startups and offer a whole host of features that are easy to use.
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