What if I said to you that you could make 2016 widely successful for your business?
All you need is a bit of hard work and a great marketing plan. By implementing this 16 step plan you can ensure that your business flourishes this year.
1. Create perfect landing pages
Roughly only 25% of advertisng accounts have more than a 5% conversion rate, how do you break through the 10% barrier? The answer quite simply is to use really highly effective landing pages.
If you don't have the skill sets in house to build these effective landing pages, try a service like Unbounce or LeadPages, you can easily build, publish, launch and A/B test landing pages without a whole host of special IT skills.
Help a reporter out is a great way to get amazing and free publicity for your business, the first step is to sign up at the HARO website.
Once setup you will recieve daily queries from reporters all over the country and world that are looking for quotes from business owners and entrepreneurs, I would receccommend that you create some form of rule set to deal with all the queries from HARO for your email client so that you collect them all into a folder.
HARO does require some time and effort if you want to make the most out of it, we recommend dedicating at least 20 minutes a day to read and respond to the queries and offer expertise within your own field, If you think that you will be able to dedicate that amount of time and a little effort you will not be sorry, you will get some great publicity and a boost to your SEO.
3. Google AdWords
As a business have you started to bid on keywords related to your product or service? Google processes in excess of 40,000 internet search queries every single second that equates to roughly 3.5 billion internet searches every single day.
Ensuring that you bid on the right keywords that are targeted towards your demographic and region can drive instant new business, although you need to ensure that you spend time creating effective campaigns, if done correctly you could burn a hole in your pocket pretty quickly. Sign up to Google AdWords here.
Do you wonder why your competitors outrank you on Google organic search? Moz helps you to compare competitive metrics such as domain authority. As soon as you begin to understand the reasons for why your competitors out perform you in organic search you will be able to formulate a strategy for your business that will help you to improve your search rankings and hopefully overtake your existing competitors.
It's quite normal to reach out to a prospect through email and a couple of phone calls, sometimes you just can't get people to get back to you, well don't despair it's not quite time to chuck in the towel yet.
Sidekick is a great piece of software that tracks whether or not a recipient has opened up your emails and if they have clicked on any of the links within our email. I know this sounds somewhat stalker-ish, but the bottom line is if you see a prospect open your proposal say 7 times, you know they are interested, right? Sidekick allows you to be able to do this and it can be real game changer for your business and what's even better is that they even have a free package available.
Postable is a great way to close the door on your prospects when they have converted, they offer really nice cards mailed for you, they have a huge assortsment of different cards and styles that are customisable by you, which allows you to truly reflect your brand image.
By becoming an expert within your industry and contributing content on well-known websites. This is a great way to increase referral traffic back to your site from readers, who are interested to learn about your insight.
Why not start of by creating a list of 10 websites you want to write content for, make sure to send each of these 10 publications a compelling pitch that conveys what you are able to bring to the table.
8. Display remarketing
Do you ever wonder how a product you jusdt looked at on a website is suddenly being displayed to you when you are on Facebook or a news site you like? Well this type of marketing is called remarketing and it is a great way for you to be able to follow up with your website visitors that did not convert or perform a specific action on your website.
Display remarketing can be truly powerful, it helps to build brand awareness and can be a cheap way to get potential customers and existing customers to come back to your site and convert or re-purchase. Your ad could appear on any number of websites, the Google Display Network (GDN) offers some amazing opportunities like major newspapers such as The Independent to news sites such as CNN.
9. Try a boosted Facebook post
You can have the best website in the world, but if nobody ends up visiting it, what purpose does it serve?
A recent case study performed on Facebook using the $5.00 boosted Facebook post revealed awesome results could be achieved, the carefully crafted post saw an increase in user reach, got a whole load of comments and a sizeable amount of shares, so why not give it a Facebook post a boost every once in a while, don't rely on this technique to heavily as it could end up costing you a msall fortune.
10. Utilise video content
Online video advertising is becoming ever more popular, although it seems at the moment that only large business with substantial advertising budgets are really tapping into the video advertising space, but this really does not need to be the case.
Facebook has revealed that a number of videos posted to the platform per person had increased by 94% over the past year. You can use video remarketing ads to essentially tell your brands story or showcase your product when users navigate away from your site without converting.
In order to run video content marketing you will need to schedule a three to four hour shoot, spend time developing the script and make sure you create storyboards so you know what you are doing.
11. Utilising Instagram
If your selling a product, this can be a really good win-win situation for you, however if you are a service based company this can be a little more difficult. Whatever your business is Instagram can add real value to your online marketing strategy, if you're service based, think about images from conferences you have spoken at, if you sell product, schedule in some time to do a photo shoot.
12. Google Analytics
Google Analytics can make a massive difference to your businesses bottom line, this hugely powerful software will allow you to understand the visitors coming to your website or app, it will help you to make decisions about your online marketing, influence your overall online strategy and help you convert more visitors into paying customers. Check out how Digitally Limited can help you with Google Analytics.
13. Get reviews
Why not try creating an email template to send out personalised messages to satisfied clients or customers. According to marketing land 90 percent of customers buying decisions are influenced by online reviews.
Ensure your Google+ and Yelp pages portray your company in a positive light, also make sure that you have reviews on your LinkedIn page for yourself and your business.
14. Mobile ready
Google recently introduced a mobile friendly update to its algorithm and if your site is not mobile friendly you could be being penalised for this.
Now really is the time to ensure that your site works well for mobile, not only will it help increase search rankings it will also allow your customers and potential customers to interac with you no matter where they are.
15. A/B testing
You may have various ideas on how a page should look and function, utilise A/B testing to better understand what elements do and do not work for your users. A/B testing can be hugely beneficial to ensuring that your customers and pottential customers have the best possible user journey. There are a wholehost of tools that will allow you to perform A/B testing not only on your website but also social media and email marketing, why not get started with Google Analytics content experiments for your website, Digitally Limited also offer a variety of A/B and multivariate testing services.
16. Email marketing
Are you spending any time sending out business emails? If not you should start off with trying to send out at least two emails per month.
Make an effort to collect more email addresses in 2016, try doing this by collecting more email addresses from customers on your website or grabbing business cards from trade shows and conferences, the bigger your email list is and the more effort you put into crafting memorable messages, the more business you are likely to generate for little upfront cost.